Most business owners and operators believe the purpose of their website would give an answer similar to “have a strong online presence” or to have a place where they could “showcase their products or services.” Others would say it is their “business card that people can see online.” All of these answers are correct but in reality; your website should be in place to generate quality leads and to build their bottom line sales. Honestly, everything else is secondary to this central purpose. The site should be a lead generating machine where you attract targeted organic visitors who are searching for what you are selling. Websites are your best asset is business working seven days per week, twenty-four hours per day. Configure it and use it wisely.