You may have the greatest website in the world, but if you aren’t leveraging the social media to increase your reach even further, you are missing out on a whole lot of traffic and potential customers or clients. Today we’d like to take a little bit of time to talk about the important role that social media plays in boosting your website and why you shouldn’t go without it.
Why You Need Social Media for Your Site
When it comes to search engine optimization (click here to see how we can help you with SEO), Google likes to reward websites that are an authority in their space. When you create social media properties it adds another layer of legitimacy in the search engines’ eyes. It shows that this is a site that is for real and not just something that was put together quickly for spammy purposes. Make sure to fill out all of the profile information that each social media property allows. In particular, enter the URL for your website where appropriate.
Social media profiles also provide another link to your site. As you may know, the links from elsewhere on the web that direct to your site is one of the factors that the search engines consider when determining where your website falls in search results. Having links from authoritative sites such as Facebook, Twitter, and other properties can be useful links. Even better, it is free link that is easy to set up. Our team can assist you in getting these profiles and links set up for you with our social media services.
In addition to getting a profile link, you are able to distribute all content you create to the followers of your feeds. Every time you write a new blog post, add a new page, or when you’re just running a promotion or have an announcement, make sure it is put on your social media so it gets exposure. You never know who will see it and visit your site.
These profiles are also important in that they provide another channel of communication. Think about when you need to send a message or ask a question of a company. Where do you go? These days, social media is where most go. It can be quicker to send a message, as opposed to visiting the website and finding the contact information. More often than not you are getting a more immediate response through these channels as well. Providing this line of communication is expected these days.
There are many more reasons on why you can’t go without social media profiles as an extension of your website. We will dig deeper into those in a follow-up post on this topic. We hope that this served as a good quick primer. You should now have a better understanding of the role it plays in making your site more authoritative and accessible. If you haven’t implemented it already, we can help.